North Devon & Exmoor
Are You Devoted To Devon ?

Are You Devoted To Devon ?

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Are You Devoted To Devon ?

Devon reflects its status as a top UK holiday destination by launching the country’s first loyalty scheme to recognise and reward loyal visitors to the county following the foot & mouth crisis.

‘Devoted to Devon’, the online loyalty club celebrates Devon champions, such as Louisa Henson from Derbyshire, who has enjoyed over 50 trips to North Devon. The county also attracts a host of celebrities who either live there or visit frequently, including Noel Edmonds, Amanda Holden, Melinda Messenger and Jennie Bond.

‘Devoted to Devon’ is linked to the county’s official tourism web site - www.devon4allseasons.co.uk and will feature celebrity endorsements, loyal holidaymakers’ adventures in Devon and a range of competitions. The loyalty club encourages frequent visitors to Devon to sign up as members and share their experiences and snapshots of holidays in Devon. Everyone who signs up to the free loyalty club will be entered into a prize draw, for a weekend for two, at Shelley's in beautiful Lynmouth harbour. Visitors to the site will be able to read and enjoy celebrity endorsements of the county.

Visitors will also be invited to nominate their favourite recommended businesses and their endorsements will determine which will achieve and be presented with ‘Devoted to Devon’ accolades.

Spokesperson for the Devon: Tourism Recovery Plan Partnership, Nigel Smith, said: "We have had a really good summer but need to ensure that tourism is sustained throughout the autumn and winter months. Tourism is vital to the economy and we are encouraging Devon champions to keep coming back to our beautiful county and to support the area by sharing their holiday experiences on the ‘Devoted to Devon’ online loyalty club."

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